Moxy Hotel Times Square

Changing Course

‍

Moxy Times Square marked the North American debut of Marriott’s European-born brand, redefining hospitality for travelers seeking connection, experience, and authenticity. The design redefined the three-star hotel category through efficiently planned rooms and socially activated environments that merge accessibility with integrity.

‍

Small Spaces Big Impact

‍

As one of Manhattan’s first micro-hotels, the project set a new benchmark for spatial efficiency, introducing foldable features, integrated storage and custom furniture inspired by urban camping and traditional ryokans. Upgraded materials, leather, wood and a colorful palette transform compact rooms into adaptable, livable spaces.

Connection & Novelty

‍

Designed for community and adaptability, the public area is anchored by a central bar and lounge that swiftly transforms from daytime workspace to nighttime social hub. Shelf check-in, exposed structural details, and crafted lighting express an urban sensibility, while bunk-style layouts and honest materials introduce the playfulness and novelty.

Defining a Scalable Model

‍

The project was developed as a scalable prototype for future Moxy hotels across North America, using precise spatial planning , bespoke furniture design and flexible programming to establish the Times Square flagship as the model for more than forty locations.

Team Integration

‍

Led by the New York studio and supported by teams in interiors, product design, lighting, styling, and art advisory, the project reflects a horizontally integrated design process. The result is a cohesive identity that integrates design, function, and brand vision into a singular hotel experience.